Medical health is Australia’s most competitive industry, while China, as an emerging market, has an increasing demand for health products. Since the implementation of the China-Australia FTA, the Australian health industry has developed rapidly. As a representative of Australian healthcare companies, the 26-year-old Australian pharmaceutical group Homart Group has won an exclusive interview with People’s Daily to share its development story in the Chinese market.
Lynn Yeh, CEO of Homart, said in the interview that Homart’s 2017 annual results has increased 25% compared with 2016, and China’s annual performance rose by more than 60%. Homart not only owns its top ten brands, but also has its own cGMP pharmaceutical factory in Australia. Its top-quality health care products, skin care products and cosmetics produced in Australia are very popular among Chinese consumers. Homart has cooperated closely with China’s four major e-commerce platforms Tmall, JD, Vipshop and Koala. It also has cooperated with offline sales outlets, including a number of Chinese chain channels including Guoda Drugstores and CNSC.
Lynn Yeh emphasized that all the strategic layout of Homart in Chinese due to Homart having confidence in China’s future development. Homart will focus more on the developing China’s health industry, including health education, healthcare products, and aged care services. Homart Group has invested in a health management school in Australia. In the future, Homart Group will also try to introduce Australia’s mature aged care system into Chinese nursing homes to help more Chinese elderly people get good psychological counselling and medical services, and effectively improve their quality of life.
Established in Australia in 1992, Homart specialises in manufacturing and marketing high quality Australian health supplements. Homart Group’s high-quality brands such as, Spring Leaf, Top Life, Cheri, Grandpawpaw, Autili and Health N Nature are all 100% Australian produced to high specifications. During the 2008 Beijing Olympic Games, the 2010 Shanghai World Expo and the 2016 Hangzhou G20 Summit, Homart Pharmaceuticals was the only health product supplier in the Australian Pavilion. We are also the designated health food brand for the Australian Olympic Games and the Australian Miss Universe Pageant. Homart is one of Australia’s most trusted, reliable and preferred health food brand.