Shanghai, China – 5 November 2026 – The 9th China International Import Expo (CIIE) officially opened today at the National Exhibition and Convention Center in Shanghai. Australian health and wellness group Homart Group has once again joined this major international trade event, presenting a diverse portfolio of its Australian-owned brands across nutritional supplements, beauty and personal care, and pet health. The exhibition highlights the Group's broad product capabilities and commitment to Australian manufacturing excellence.
As a returning Australian exhibitor, Homart Group continues to regard CIIE as an important platform for connecting with the Chinese market, showcasing high-quality Australian products and strengthening international business partnerships. This year, Homart Group has expanded its brand and product presence and plans to host a series of strategic partnership signings and new product launch activities with Chinese business partners during the exhibition. These initiatives reflect Homart's continued commitment to exploring opportunities in China's growing health and wellness market while strengthening its presence across international markets.
A Diverse Portfolio of Australian Health and Wellness Brands
At this year's CIIE, Homart Group is showcasing its extensive brand and product portfolio across nutritional supplements, personal care, beauty and skincare, and pet health.
Homart Group's participating brands include SpringLeaf, Thompson's, Thursday Plantation, Grandpawpaw, PETMIMA, Autili and Salt Lab, among others. Together, these brands demonstrate the innovation and diversity of Australia's health and wellness industry.
Through its multi-brand and multi-category business model, Homart Group continues to develop products in response to evolving consumer needs, offering consumers in Australia, China and international markets a broader range of health and wellness solutions.
Beyond showcasing its brands and products, CIIE also provides Homart Group with an important opportunity to gain deeper insights into Chinese consumer trends, engage with industry stakeholders and explore new opportunities for international business development.
Australian Manufacturing Excellence, Backed by Over 30 Years of Industry Experience
Established in Australia in 1992, Homart Group has more than three decades of experience in the international health and wellness industry. Guided by its philosophy of bringing natural Australian-inspired health solutions to consumers, Homart Group has continued to invest in product development, manufacturing capabilities and quality management.
Homart Group has invested in a 15,000-square-metre facility in Sydney, incorporating its modern headquarters and manufacturing operations. Homart Group's quality and manufacturing capabilities are supported by a range of recognised certifications and accreditations, including TGA cGMP, FDA, Organic, ISO and Halal.
With an ongoing focus on product innovation, manufacturing technology and international quality standards, Homart Group continues to strengthen the competitiveness of its brands and expand its presence across global markets.
Drawing on more than 30 years of industry experience, Homart Group remains committed to advancing its brand portfolio and delivering quality Australian-made health and wellness products to consumers worldwide.
Through its continued participation in CIIE, Homart Group aims to bring Australian health and wellness expertise to the Chinese market while demonstrating its integrated capabilities in product innovation, brand development and international supply chain management.
From left to right: Ms. Lynn Yeh, CEO, Homart Group; Stephanie, Commercial Consul of the Australian Trade and Investment Commission (Austrade)
Strengthening Strategic Partnerships and Expanding in the Chinese Market
China remains an important part of Homart Group's global business strategy.
As Chinese consumers place increasing emphasis on health management, nutritional supplementation and quality of life, Australian health and wellness brands are presented with growing opportunities to reach a broader and increasingly diverse consumer market.
During this year's CIIE, Homart Group plans to hold strategic partnership signing ceremonies with Sichuan Taozi Medical and Health Co., Ltd. and Shanghai Yueguang Baohe Biotechnology Co., Ltd.
These partnerships aim to explore further opportunities in health product promotion, distribution channel development, brand collaboration and broader business expansion.
By building closer relationships with local Chinese businesses, Homart Group seeks to leverage its Australian manufacturing capabilities, product development expertise and diverse brand portfolio to make more high-quality health and wellness products accessible to Chinese consumers.
Advancing International Expansion and Capital Market Development
Alongside its efforts to strengthen its position in China, Homart Group is also progressing its broader international expansion and capital market strategy.
Homart Group is currently preparing for a proposed listing on the Australian Securities Exchange (ASX) Main Board. The proposed listing is intended to support Homart Group's next stage of growth by providing opportunities to further invest in research and development, brand building and global market expansion.
This strategic direction reflects Homart Group's ambition to strengthen its business foundations, enhance its international competitiveness and create new opportunities for long-term growth.
Looking Ahead
Looking ahead, Homart Group will continue to build on its Australian research, development and manufacturing strengths while deepening partnerships with businesses in China and other international markets.
The Group remains committed to participating in CIIE as an important platform for international engagement, industry exchange and business development.
Through continued collaboration with global partners, Homart aims to contribute to innovation and sustainable growth across the health and wellness industry, bringing quality Australian health and wellness solutions to consumers around the world.