Recently, Homart Group showcased its six core brands—SpringLeaf, Thursday Plantation, Thompson’s, Grandpawpaw, Cheri, and PETMIMA—at the 2025 O-Week event held at the University of New South Wales (UNSW). The event provided a platform for close engagement with young Australian consumers, highlighting the Group’s innovative products and brand strength across health and nutrition, skincare, and pet nutrition.
During the campus promotion, Thursday Plantation’s new invisible acne patch, Patch Perfect, stood out as a highlight of the event. Formulated with a triple-action blend of tea tree oil, salicylic acid, and centella asiatica, the product is designed for daily acne care. Its ultra-thin, breathable, and invisible design, suitable for use under makeup, proved particularly popular among students and young adults.
To support the product launch, Homart Group has initiated a brand communication campaign featuring Thursday Plantation-branded buses. These are currently operating in key areas of major Australian cities, including Sydney and Melbourne, creating a multi-touchpoint strategy that extends from campus to city to further expand brand influence.
Furthermore, Patch Perfect acne patches are now available for purchase at Chemist Warehouse stores nationwide, allowing consumers to conveniently buy them through both physical and online pharmacies for a professional and gentle skincare experience.
The synergy between the campus event and the bus advertising marks another proactive step in Homart’s brand rejuvenation strategy. Moving forward, Homart will continue to focus on product R&D and brand experience innovation, committed to bringing high-quality, Australian-made health products to more consumers.
